See that white sleeve going from truck to the wall of the bakery? That's bringing in the flour to the basement of the shop...where all the magic is made. Nothing frozen going on in there!
Lastly, a real baguette will be a bit irregular. French law says it should weigh 250 grams exactly, but an artisanale one will vary--especially one make with a dense flour such as chestnut flour. And it will measure anywhere from 55 to 65 centimeters in length, whereas the imposter will always be 50 centimeters long precisely. Which brings to mind a hilarious ad campaign that we were treated to several years ago; something that would certainly be censored in the USA :
I see they've sprinkled flour over that fake baguette. Must have read the website.